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Illustrated Magazines is a Czech-American project of the company SonnoLux Studio Ltd. and American photographer Billy Pegram. The company is engaged in the publishing of its own magazines, the realization of magazines for other publishers, and in fashion photography and graphic design.
The company SonnoLux was founded by Milo Zmrzly. Since the year 1995 he is a professional photographer and graphic designer working in advertising, modeling, fashion photography, graphic design, and publishing. Milo´s portfolio is filled with jobs for international magazines (Dusk Magazine, TIME Magazine, Vegas Party Life, Las Vegas Hollywood Magazine, Swimsuit Illustrated, Teen Debut, WE ARE Slovakia…), number of commercial clients and advertising agencies (Ogilvy, Moravian Gas Company, Total – Fina – Elf, Unilever, Sika Industries, Motip CZ, LasVegas Vodka, MOL Group, RN-Design, Ministry of Justice of the Czech Republic, Milsy, Direct Film, Zoom Travel, National Theatre Brno, Renault Trucks, Leica Gallery, Kodak CZ, Enseco, HST International, Headlights & Tailpipes Show…), lots of awards (Good Design ´99 – Ministry of Economy of the Czech Republic, Golden, Silver a Bronze Award IAM Tokyo, several placements in the „Annual Report of the Year“ competitions, including first places…), and last but not least, two-year work with a legendary car designer Tom Tjaarda. In the years from 2000 to 2007, Milo was a creative director of Dusk Magazine, and from 2019 to 2021 a creative director of Swimsuit Illustrated.
In 2017, Billy Pegram joined the ILLUSTRATED MAGAZINES project. Billy is an internationally known fashion photographer, director, and author. His photos have appeared in media around the globe and also grace the cards of many of today’s young models. His past clients include FILA, SWATCH, Road Runner Restaurants, Michael Flatley’s “Lord of the Dance”, and a wide variety of haute couture designers, including Billionaire Mafia Couture, Doria’s, Bikini Bay Sportswear, and also worked for many magazines around the world. However, one of his favorite assignments was shooting publicity photos for the Goodwill Games. As a director, he was responsible for the creation of over 100 educational videos for the American College of Sports Medicine with sponsors such as Reebok, Gatorade, YMCA Corporation, and Stairmaster. He has also created a wide variety of promotional clips for clients. Billy’s creativity combined with a natural tendency to teach others led Amherst Media, Inc. to request a series of books as teaching tools for photographers.
The American company JenZ LLC is also collaborating on the ILLUSTRATED MAGAZINES project.
Since 2019, the flagship project of SonnoLux Studio has been WEDDING ILLUSTRATED magazine, which is realized with American and Italian partners.